Falling viewing figures

A bad rap from MSN Entertainment, which has compared Echo Beach to other TV "high profile failures". Most weirdly, Eldorado doesn't make their gallery of examples:

Despite the presence of Martine McCutcheon and Jason Donovan, viewers are deserting spoof soap Echo Beach in droves. Sometimes hype just isn't enough.

Since Echo Beach's 5m debut, it has been losing viewers week-on-week and not even the respectable lead-in from sister show Moving Wallpaper has been enough to sustain interest.

Echo Beach "fails to resonate"

Bad news for Echo Beach from Dave West, DigitalSpy:

A poor audience for Echo Beach made ITV1 the least watched terrestrial channel in its slot on Friday.

The new soap drew just 2.3m or 10% at 9.30pm to trail last year's slot average of 4.3m by some way, according to viewing figures. Its sixth outing was the lowest after successive drops from a 5m (21.9%) debut.

Its exact figure of 2,336,000 was pipped to fourth place by NCIS on Five, which made 2,349,000 during the half hour.

A second series?

This sounds promising, Martine McCutcheon is "thrilled" with Echo Beach:

Martine McCutcheon has declared that she is delighted with the reception of her new TV show, Moving Wallpaper/Echo Beach.

Speaking at the South Bank Show Awards, she said: "I'm really thrilled and I know that ITV are really happy with it.

"Apparently they're really happy with the audience that they've reached which is a younger audience. I think they're just waiting for it to go from strength to strength hopefully."

In the soap Echo Beach, Martine plays housewife Susan Penwarden and the actress revealed she can't wait to go back to film more.

"We just all want to film together again because we absolutely genuinely got on like a house on fire in Cornwall," she said."

Does this mean a probable second series?